Do Not Let
a Worse Business
Beat You.
Most websites look fine and do nothing. We build sites that rank on Google, get cited by AI assistants, and turn visitors into paying customers. The difference is the work that happens before a cursor ever moves.
SEO Native
AEO Structured
Full Schema
NAP Consistent
D+
The average Alabama business site scores 42 out of 100 on the things that determine whether customers find it. Most owners have no idea.
The problem
A website that just sits there is not an asset.
It is rent.
Yours should be working.
The Terms.
Explained.
Explained.
Every agency throws acronyms at you. You should understand what you are paying for. Tap any row.
SEO
Search Engine Optimization
Building your site so Google can find it, read it, and rank it first.
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Page titles, descriptions, headings, page speed, mobile layout, internal linking, and dozens of other signals Google uses to decide who shows up first when someone searches for what you offer.
Without it: You could have the best business in Birmingham and Google will still show your competitor first if their site is better built. 68% of all online experiences start with a search.
AEO
Answer Engine Optimization
Structuring your content so AI assistants cite your business as the answer.
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ChatGPT, Perplexity, and Google's AI Overview pull from sites structured to be found and cited. That requires specific content formats, FAQ architecture, and structured data most sites do not have.
Without it: When someone asks an AI who to hire in your city, it names your competitor. Your name never comes up, even if you are the better fit.
Schema
Structured Data Markup
Invisible code that tells Google and AI exactly what your business is.
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Machine-readable code declaring what your business is, where it is located, what it offers, who runs it, and what customers say. Machines read it directly instead of guessing from your copy.
Without it: Google guesses. AI assistants cannot confidently cite you. Squarespace does not add schema automatically. Most websites have none.
NAP
Name, Address, Phone
Your business details, identical everywhere they appear online.
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Google cross-references your name, address, and phone number across your website, Google Business Profile, Yelp, Bing Places, Apple Maps, and every other listing on the internet.
Without it: If Yelp says one thing and your website says another, Google flags a trust failure and your map ranking drops. The most common and most fixable issue we find.
Meta
Titles and Descriptions
The headline and pitch a customer reads before deciding to click.
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The meta title is the blue clickable headline in Google results and a major ranking signal. The meta description is your 160-character pitch underneath it. We hand-craft both for every page.
Without it: Google writes them for you, usually generic, missing your city and service, often cut mid-sentence. Missed clicks are missed leads.
GBP
Google Business Profile
The listing that controls what people see when they search you on Google.
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Your hours, photos, reviews, services, and posts. The foundation of local search visibility and the first thing most people see before they ever reach your website.
Without it: Half of local searches end at the map pack without a website click. An incomplete profile is invisible to those searches. An unoptimized one loses to the competitor who spent three hours getting it right.
H1 / H2
Heading Hierarchy
The structural labels that tell Google what each page is actually about.
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One H1 per page stating the main topic, specific and keyword-focused. H2s carry the subtopics. The rest of the copy builds authority around that structure.
Without it: A vague H1 like "Welcome to Our Business" or multiple competing H1s means Google cannot determine what the page is about and does not rank it for anything specific.
CRO
Conversion Architecture
The structure that turns a visitor into a phone call or a booked job.
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Where the calls to action sit, how the proof is sequenced, what a visitor sees in the first five seconds, and how few steps it takes to contact you. Traffic without conversion is decoration.
Without it: Visitors come, look, and leave. Rankings mean nothing if the site does not move people to act once they arrive.
Your Customers
Are Asking AI.
Are You the Answer?
Are Asking AI.
Are You the Answer?
People are not just Googling anymore. They ask ChatGPT, Perplexity, and Siri who to call. The answer comes from sites built to be cited.
Built by HRZN
"Who should I call in Trussville?"
The AI cites your business by name, links your service page, and describes your experience and specialties. The customer reads about you before they visit anyone else's site.
Schema, FAQ architecture, and AEO built in from day one
Without It
"Who should I call in Trussville?"
The AI cites your competitor. Or says it does not have enough reliable information. Your years of experience, your reviews, your work. None of it comes up.
Invisible to the fastest-growing search channel in history
Every Layer.
Built Deliberately.
Built Deliberately.
Everything below ships with every site. Not sold back to you later as add-ons.
01
Strategy and Architecture
Who is searching, with what words, at what stage of their decision. What pages need to exist and how they connect. Mapped before anything gets designed.
02
Technical SEO Foundation
Meta titles, descriptions, heading hierarchy, page speed, mobile layout, internal linking, sitemap submission. The unglamorous work that determines whether Google can find you at all.
03
Full Schema Stack
LocalBusiness, Person, Review, and FAQPage structured data on every page. Machines read exactly what your business is instead of guessing from your copy.
04
AEO and AI Visibility
FAQ architecture and content depth structured to appear in featured snippets, People Also Ask boxes, and AI-generated answers. What gets you cited instead of your competitor.
05
Copy That Converts
Written for the person reading and the algorithm indexing at the same time. Individual pages for every service so each competes for its own keywords.
06
Local Presence and NAP
Google Business Profile, Yelp, Bing Places, Apple Business Connect. Consistent details across every listing. The buildout that puts you in the map pack and keeps you there.
What Would
Your Site Score?
Your Site Score?
We grade every site we audit across eight categories. Most owners are surprised. A site can look professional and still fail on everything that determines whether customers find it. The audit is free, delivered within five business days, and the report is the same whether you hire us or not.
Find Out for Free
?
Two Paths.
Pick the One
That Fits.
Pick the One
That Fits.
I know what I need
Ready to Build
You have a business that needs a real website, or a current site that is not performing, and you are ready to talk about what it takes.
We scope the project together, on a quick call or async
You get a flat-rate proposal, no hourly billing
SEO, schema, AEO, and NAP built in from day one
Unlimited revisions until you are 100% satisfied
I want the data first
Get the Free Audit
Not sure whether you need a fix or a full rebuild? Let the audit answer that before you spend a dollar.
Graded across all eight categories with real scores
Findings ranked by severity with plain-English fixes
No sales pitch, same report whether you hire us or not
Delivered within five business days
Common
Questions.
Questions.
Can you fix my existing site instead of rebuilding?
Yes. We offer standalone audits, copy rewrites, schema injections, and AEO retrofits. Sometimes a fix is all you need. Sometimes the foundation is the problem and a rebuild is faster and cheaper long term. The free audit answers that question before you spend anything.
What platform do you build on?
Squarespace for most clients. You manage day-to-day content yourself without touching code, while we build the custom sections and inject the schema stack. The site is yours, and we keep it running. No lock-in, no licensing fees.
How is AEO different from SEO?
SEO gets you ranked on Google. AEO gets you cited by AI. Answer Engine Optimization structures your content to appear as the direct answer in Google's AI Overview, featured snippets, and ChatGPT and Perplexity responses. Both matter. SEO is the foundation. AEO is the next generation of search.
What makes HRZN different from a freelancer or DIY builder?
A DIY builder gives you a template. A freelancer gives you a design. We give you a system built around how search engines and AI models actually work, with strategy, copy, schema, and conversion architecture in from the start.
How long until I see results?
Meaningful organic rankings typically take 3 to 6 months. Some wins arrive faster: Google Business Profile optimization, schema markup, and local pack movement can show results within weeks. We set accurate expectations because the goal is results you can build on.
Do I need schema markup?
If you want Google and AI assistants to understand and cite your business, yes. Squarespace does not add it automatically and most websites have zero. Every site we build ships with the full stack from day one.
What does a build cost?
Every project is scoped individually and quoted flat-rate after a short conversation about what you need. No hourly billing, no surprise invoices. Payment plans are available, and the audit is free either way.
Who actually does the work?
The team you talk to is the team that builds. No outsourcing, no hand-offs, no junior staff. Strategy, design, copy, and code all happen in-house in Trussville.
Do Not Let a Worse
Business Beat You Because
Their Site Is Better.
Tell us what you are working on. We will give you a straight answer on what it takes and whether we are the right fit.