Does Your
Site Stack Up?
Site Stack Up?
Most Alabama business websites are losing ground right now and the owners have no idea.
D+
Find out your real score.
Free. Delivered in 5 business days. No sales pitch. Just the truth about where your site stands and what it is costing you.
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Website Design and Branding
Your Website
Should Be
Working
For You.
Most websites look fine and do nothing. We build sites that rank on Google, show up when someone asks an AI assistant for a recommendation, and turn visitors into paying customers. We have the results to prove it.
$7,800
Closed within 30 days of launch
$200K
Investor committed after viewing the site
Real Results
What a Real Website
Actually Does.
$7,800
Closed within 30 days of launch
"I already closed a $7,800 job here in Birmingham because of it. The client told me straight up the website is what sold them. They had no idea how much experience I actually had until they saw it. Without it they never would've found me and that deal doesn't happen, simple as that."
Vinny Rodriguez, Birmingham Alabama
$200K
Investor committed to additional locations
"An investor had been on the fence for months. After the new site launched, he called back and said 'I went to your website and I'm sold.' He committed $200,000 to fund the expansion. The website did what months of conversations could not."
HRZN Creative Client, Alabama
Plain English
The Terms You
Keep Hearing.
Explained.
Every web agency throws acronyms at you. SEO. AEO. Schema. NAP. Meta tags. Most business owners nod along and have no idea what any of it actually means or why it matters for their business.
So here is a plain-English breakdown of what we build into every site and why each piece matters. You should understand what you are paying for. And you should be able to tell when a website does not have it.
Visibility
SEO
Search Engine Optimization
The process of building your website so Google can find it, read it, and rank it when someone searches for what you offer. Includes page titles, descriptions, headings, page speed, mobile layout, and dozens of other signals Google uses to decide who shows up first.
Without it: You could have the best business in Birmingham and Google will still show your competitor first if their site is better built. 68% of all online experiences start with a search.
AI Search
AEO
Answer Engine Optimization
Structuring your content so AI assistants like ChatGPT, Perplexity, and Google's AI Overview pull your business as the answer when someone asks a question out loud or in a chat. Requires specific content formats, FAQ architecture, and structured data.
Without it: When someone asks "who does video production for police departments in Alabama," the AI names your competitor. Your name never comes up, even if you are the better fit.
Machine Readable
Schema
Schema Markup / Structured Data
Invisible code added to your website that tells Google and AI models exactly what your business is, where it is located, what it offers, who runs it, and what customers say about it. Written in a format machines can read directly, not just infer from your page text.
Without it: Google guesses what your site is about based on your copy. AI assistants cannot confidently cite you. Squarespace does not add schema automatically. Most websites have none.
Local Search
NAP
Name, Address, Phone Number
Your business name, address, and phone number, published consistently across your website, Google Business Profile, Yelp, Bing Places, Apple Maps, and every other listing on the internet. Google cross-references all of these. If they do not match, your local ranking suffers.
Without it: If your address on Yelp says one thing and your website says another, Google flags it as a trust signal failure and your map pack ranking drops. This is one of the most common and most fixable issues we find in audits.
First Impression
Meta Title
Page Title Tag
The blue clickable headline that appears in Google search results. It is the first thing a potential customer reads before deciding whether to click. It also carries significant weight in telling Google what your page is about and which keywords it should rank for.
Without it: Google writes your title for you, usually pulling the first text it finds. The result is generic, does not include your city or service, and loses clicks to competitors with intentional titles.
Click Rate
Meta Description
Search Result Description
The 2-sentence summary that appears under your page title in Google results. It does not directly affect your ranking but it does directly affect whether someone clicks. Think of it as your 160-character pitch to a potential customer who is choosing between you and the next result.
Without it: Google pulls random text from your page, often mid-sentence and out of context. Missed click-throughs are missed leads. We write a hand-crafted meta description for every single page we build.
Google Maps
GBP
Google Business Profile
Your free Google listing that controls what people see when they Google your business name or search for your category near you. Includes your hours, photos, reviews, services, and posts. The foundation of local search visibility and the first thing most people see before they visit your site.
Without it: Half of all local searches end with a click on the map pack, not the website. An incomplete GBP is invisible to those searches. An unoptimized one loses to competitors who spend 3 hours getting it right.
Page Hierarchy
H1 / H2
Heading Tags
The structural labels that tell Google what each section of your page is about. H1 is the main topic of the page. H2s are the subtopics. There should only be one H1 per page. It should be specific and keyword-focused. The rest of the copy builds authority around it.
Without it: If every page has the same vague H1 ("Welcome to Our Business") or multiple competing H1s, Google cannot determine what the page is actually about and does not rank it for anything specific.
The Shift Happening Now
Your Customers
Are Asking AI.
Are You the Answer?
People are not just Googling anymore. They are asking ChatGPT, Perplexity, and Siri for recommendations. Who to call. Who to trust. Who shows up in your city for your service.
AI assistants pull from websites that are structured to be found and cited. If yours is not, the answer they give is your competitor's name. This is not a future problem. It is happening today.
We build every website with SEO, AEO, schema markup, FAQ architecture, and the content depth that makes AI models confident recommending your business. Most sites have none of this. The gap between businesses that get ahead of it now and those that wait is going to be very difficult to close in 18 months.
With HRZN
"Best contractor near Trussville, Alabama?"
AI cites your business by name, links to your service page, and describes your experience and specialties. The customer reads about you before they visit any other site.
Powered by schema markup, FAQ content, and AEO architecture built in from day one
Without It
"Best contractor near Trussville, Alabama?"
AI cites your competitor. Or says it does not have enough reliable information. Your 15 years of experience, your reviews, your work history. None of it comes up.
A site not built for AI visibility is invisible to the fastest-growing search channel in history
What We Build
Every Layer.
Built Deliberately.
01
Strategy and Architecture
Before we design anything we map what the site needs to accomplish. Who is searching, with what words, at what stage of their decision. What pages need to exist and how they connect. Most websites skip this entirely and wonder why they do not rank.
02
SEO and Technical Foundation
Meta titles, meta descriptions, heading hierarchy, page speed, mobile layout, internal linking, sitemap submission. The unglamorous work that determines whether Google can find you at all. We do all of it, correctly, from the start.
03
Schema and Structured Data
LocalBusiness schema, Person schema, Review schema, FAQPage schema. Code that tells Google and AI assistants exactly what your business is and does, in a format they can read directly without guessing from your copy.
04
AEO and AI Optimization
FAQ architecture, question-and-answer content, and content depth structured to appear in featured snippets, People Also Ask boxes, and AI-generated answers. What gets you cited instead of your competitor.
05
Copy That Converts
Written for the person reading it and the algorithm indexing it at the same time. Clear, specific, built around the questions your customers are actually asking. Individual service pages for every offering so each one competes for its own keywords.
06
Local Presence and NAP
Google Business Profile optimization, Yelp, Bing Places, Apple Business Connect. Consistent NAP across every listing. Local schema markup. The complete local presence buildout that puts you in the map pack and keeps you there.
Free Audit
What Would
Your Site Score?
We grade every site we audit across eight categories. Most business owners are surprised by what they find. A site can look professional and still score a D on the things that determine whether customers find it.
Find Out for Free
?
Where Do You Start?
Two Paths.
Pick the One
That Fits.
I know what I need
Ready to Build
You have a business that needs a real website or a current site that is not performing. You are ready to have a conversation about what it takes.
We scope the project together on a quick call or async
You get a flat-rate proposal, no hourly billing
We build it with SEO, schema, AEO, and NAP built in from day one
Unlimited revisions until you are 100% satisfied
I want to see the data first
Get the Free Audit
Not sure whether you need a fix or a full rebuild? Let the audit answer that. You will know exactly where your site stands and what it is costing you before spending a dollar.
Graded across all 8 categories with real scores
Specific findings ranked by severity with plain-English fixes
No sales pitch, same report whether you hire us or not
Delivered within 5 business days
Common Questions
FAQ
What exactly is a meta title and why does it matter?
Your meta title is the blue clickable headline that appears in Google search results. It is the first thing a potential customer reads before deciding whether to click. It also tells Google what your page is about and which keywords it should rank for. Without a hand-crafted meta title, Google writes one for you, usually generic and missing your city and service.
What is schema markup and do I really need it?
Schema is invisible code that tells Google and AI assistants exactly what your business is, where you are located, what you offer, and what customers say about you. Squarespace does not add schema automatically. Most websites have zero. Without it, Google guesses from your copy and AI assistants cannot confidently cite your business. Every site we build gets a full schema stack injected from day one.
What is NAP and why does consistency matter?
NAP stands for Name, Address, Phone Number. Google cross-references your business details across your website, Google Business Profile, Yelp, Bing Places, and every other listing. If any of them do not match, Google flags it as a credibility failure and your local search ranking drops. We audit and correct your NAP across every listing as part of every build.
My business already has a website. Can you fix it instead of rebuilding?
Yes. We offer standalone audits, copywriting rewrites, schema injections, and AEO retrofits for existing sites. We will tell you honestly whether a targeted fix or a full rebuild is the better investment. Sometimes a fix is all you need. Sometimes the foundation is the problem and a rebuild is faster and cheaper long term. The free audit answers that question before you spend anything.
How is AEO different from SEO?
SEO gets you ranked on Google. AEO gets you cited by AI. Answer Engine Optimization structures your content to appear as the direct answer in Google's AI Overview, featured snippets, People Also Ask boxes, and ChatGPT and Perplexity responses. Both matter. SEO builds your foundation. AEO puts you at the top of the next generation of search.
What platform do you build on?
Squarespace for most clients. It lets you manage day-to-day content yourself without touching code, while we build the custom-coded sections and inject schema markup through header code injection. You own the site entirely, it lives under your account and your domain, and you can take it anywhere. No lock-in, no licensing fees, no strings.
What makes HRZN different from a freelancer or a DIY builder?
A DIY builder gives you a template. A cheap freelancer gives you a design. We give you a system built around how search engines and AI models actually work, with strategy, copy, schema, and conversion architecture built in from the start. Vinny Rodriguez closed $7,800 in his first month. That is the difference.
How long until I see results?
Meaningful organic rankings typically take 3 to 6 months to build. Some wins, like Google Business Profile optimization, schema markup, and local pack ranking, can show results within weeks. Vinny closed his $7,800 deal within the first month. We set accurate expectations because the goal is results you can build on, not a spike that fades.
Ready When You Are
Do Not Let a Worse
Business Beat You Because
Their Site Is Better.
Tell us what you are working on. We will give you a straight answer on what it takes and whether we are the right fit.