Two Worlds.
One Vision.
HRZN Media was built at the intersection of real business ownership, street-level law enforcement experience, and hands-on creative production. We are not a typical media company — and that is entirely by design.
Built to perform.
Delivered without excuses.
Built From
Real Experience.
We did not start HRZN Media because we liked cameras. We started it because we kept seeing businesses settle for content that did not work.
Most media companies hand you a finished file and disappear. We come in as partners — with a deep understanding of what it takes to grow a business, build a brand, win public trust, and move people to action.
One of us has built and run successful businesses for over 16 years, holds a marketing degree from UAB, and currently operates multiple companies across Alabama. The other is an active law enforcement officer with years of patrol, narcotics, SWAT, and department media experience — and FAA Part 107 drone certification on top of it.
Together, we bring something no single-background agency can offer: the business strategy to know what content needs to accomplish, and the production expertise to make it happen at a level that is hard to match in this market.
Meet the Founders.
Rape
Andrew Rape has been building businesses since 2010 — and he has never stopped. With a Marketing degree from UAB's Collat School of Business, where he earned the prestigious MIDE Award and served as Executive Vice President of one of the Top 20 AMA chapters in the country, Andrew entered the business world with the tools to build brands that last.
What followed was over 16 years of active entrepreneurship. Andrew founded CrossFit Trussville in 2008, one of Alabama's most established fitness businesses, and never looked back. He is currently the CEO of Drip IV Therapy, owner of The PHNX Collective, and owner of CrossFit Trussville — running multiple businesses simultaneously with the operational discipline of someone who has been doing it for a decade and a half.
At HRZN Media, Andrew drives strategy, business development, and the overall direction of the agency. He knows what content has to accomplish because he has lived on the other side of it — as a business owner watching campaigns succeed and fail, and as an entrepreneur who understands that media is an investment that has to return.
McCool
James McCool is the operational engine behind HRZN Media. As lead cinematographer, photographer, drone pilot, podcast producer, and creative director, he personally executes every service the company offers — start to finish, with no outsourcing. When you hire HRZN Media, James is the person on set.
Beyond production, James runs the day-to-day operations of the company — client relationships, contracts, project management, and the training and development of the HRZN production team. Every client interaction and every deliverable flows through him.
James is also an active law enforcement officer with years of experience spanning patrol, narcotics, and SWAT assignments. He currently manages his department's official social media presence and UAS drone program — which means he understands public information protocols, operational security, chain-of-command approvals, and community trust at a level that cannot be taught in a classroom. For law enforcement and government clients, this is not a selling point. It is a fundamental difference in how the work gets done.
He holds FAA Part 107 certification and operates Remote ID-compliant aircraft cleared for LAANC authorization and night operations. His technical range covers cinematic video, drone cinematography, photography, podcast production, studio and mobile tech setup, and social media content — all executed personally on every project.
What We
Believe In.
These are not values we put on a wall. They are the standards we hold ourselves to on every single project, for every single client — regardless of budget, scope, or industry.
Trusted Across
Alabama.
Ready to Work With a
Team That Gets It?
Tell us what you are working on. We will be straight with you about whether we are the right fit — and if we are, we will get to work fast.
Start Your Project