FAQs — HRZN Creative
HRZN is Greater Birmingham’s most experienced cinematic media partner for government and business. From police departments and city operations to brands of every size, we create hard-hitting visuals that resonate and we deliver fast.
General
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We specialize in high-impact videography, professional photography, and website/social media services.
With over 15 years of combined leadership spanning law enforcement media, business ownership, marketing strategy, real estate, and high-stakes production, we bring both creative mastery and operational precision.
For businesses, we craft content and solutions that attracts customers, grows market share, and makes brands impossible to ignore.
For real estate and development, we produce cinematic property showcases, aerials, and agent films that move listings faster and elevate reputation.
For governments and departments, we create recruitment campaigns, tactical showcases, and community storytelling—always with respect for policy, security, and impact.
For weddings and individuals, we capture once-in-a-lifetime moments with the same cinematic detail and polish that defines our commercial work.
We are creatives, strategists, and builders of digital solutions—blending artistry with strategy to deliver content that connects emotionally and performs commercially.
At HRZN, everything we make is designed to move people—and your bottom line.
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We specialize in video production, drone cinematography, livestream/event coverage, photography, branding, and digital strategy. If it’s in front of a lens or behind a screen, choose HRZN. We serve businesses, government agencies, real estate professionals, and couples looking for premium wedding films.
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Our leadership is a blend of active law-enforcement experience (patrol, narcotics, SWAT, department social media and UAS) and a marketing-degree operator who currently owns and runs companies since 2010. That mix means we understand operations, approvals, and public trust—and how to turn content into pipeline, applications, bookings, and community impact.
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We don’t do tripod-and-teleprompter commodity shoots. We embed with you, get close to the action, read the emotion, and cut films that carry your heart, personality, and brand. Every project becomes a campaign toolkit—hero film, short-form edits, ad cutdowns, photography, thumbnails, captions, and a publishing plan—built to drive revenue, applications, bookings, and trust long after launch.
What that means for you: strategy before cameras, cinematic direction, clean audio, licensed or original music, consistent color, priority timelines for retainers, unlimited revisions within scope, and optional managed posting across TikTok, Instagram, Facebook, and YouTube. We’re public-safety aware for government work, business- and real-estate savvy for commercial work, and procurement ready when needed. No bare minimum. No boring. Only work that looks elite, feels true to you, and performs.
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Both. We can deliver ready-to-post packages or manage calendars, posting, and community engagement.
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Leaders who treat media as an investment, not a lottery ticket. If you want intentional content that drives applications, bookings, sales, and trust—not vanity views—we’re your team. We move fast and hold a high bar because your customers, clients, and citizens expect the best.
Getting Started & Pricing
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Book a short discovery call. We align on outcomes (leads, applications, bookings), audience, channels, and success metrics. You’ll leave week one with a concise brief, scoped deliverables, a soft calendar, and an approvals path.
Weddings: lock date, venues, and audio plan; define must-have moments.
Police/Government: confirm PIO/Command approvals and any security constraints.
Business/Real Estate: align on offers, listings, and launch dates.
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Pricing is based on shoot days (crew/time on set) and content length (final minutes/number of deliverables). Motion graphics, locations, licensing, and rush turnaround can adjust scope. We fix price to a written scope; adds (extra scenes, deliverables, speed) are documented as change orders—no surprises.
Weddings: options from highlight films to full-day coverage + aerial add-on.
Police/Government: recruitment/community films, training/PIO assets sized to your timeline and policy.
Business/Real Estate: product/brand films, social cutdowns, listing photo/video, developer updates.
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Yes. 3-month minimum retainers that bundle capture + editing + short-form cutdowns + thumbnails/captions + a publishing plan. Retainers keep you shipping consistently and converting—without rebooting a new project each time. Retainer clients receive 20% off all a-la-carte add-ons (extra shoot days, extra edits, rush, etc.).
Weddings: typically project-based (retainers more relevant for venues/planners).
Police/Government: monthly content cadence for recruitment, community relations, and timely updates.
Business/Real Estate: steady pipeline of campaigns, reels/shorts, and listing media.
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Payment by cash or check. (Government agencies that require POs/Net 30: we can accommodate your procurement workflow, provide W-9 and COI, and reference your PO on invoices.)
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Absolutely. While we’re based in Trussville, we serve clients across Alabama and nationwide. For government, corporate, and high-value events, we travel wherever the mission or project takes us—whether that’s across the state or across the country.
We’ve worked in urban, rural, and high-security environments, adapting our gear and crew to each location. Travel costs are always transparent and scoped up front so there are no surprises.
Timelines, Delivery, Rights & Releases
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You get unlimited revisions until you’re 100% happy
If you want to add new scenes/locations, deliverables or formats, fresh VO/scripts, heavy motion graphics, or re-shoots, we’ll quote those as scope additions before proceeding.
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Commercial/Brand: 2–4 weeks from kickoff.
Weddings: 4–6 weeks for the full film (optional teaser can be scoped).
Real Estate: photos <48 hours; video ~72 hours.
Retainers: priority turnaround—most videos within 1 week; time-sensitive, high-value pieces can be <24 hours when requested and feasible.
We schedule around your real dates: launches, listings, campaign drops, and—in public safety—PIO/Command calendars.
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Default: secure cloud delivery with organized folders, Captions/subtitles available on request. We archive locally 6 months by default; extended retention can be added.
Optional posting service: we can publish for you—writing captions, sizing/optimizing for TikTok, Instagram/Reels, Facebook, YouTube/Shorts, scheduling, thumbnails, tags, and basic analytics notes.
Prefer something different? We’ll accommodate your workflow (shared drives, portal uploads, MLS-compliant packages for listings, or handoff to your agency/team).
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Yes—content follows your approvals path.
Weddings: we confirm venue/photo/video rules; guests are not filmed in a compromising way.
Police/Government: we protect OPSEC, avoid tactics/equipment details, and coordinate all releases through PIO/Command.
Business/Real Estate: we ensure MLS compliance, property access, and any tenant notifications when needed.
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You receive a perpetual license to the deliverables. Ownership/licensing of raw media or project files can be added if required.
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Our leadership includes active sworn law-enforcement experience with years on the street (patrol), specialized assignments (narcotics and SWAT), and responsibility for a municipal police department’s official social media and UAS (drone) program. We understand real operations, public information needs, and how to communicate them professionally.
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Yes. We align with agency policy and applicable laws, follow chain-of-command approvals, and coordinate with the PIO/Command on what can be shown and when. Nothing is released without written authorization.
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Yes—FAA Part 107 pilots with Remote ID–compliant aircraft. We obtain LAANC/authorizations, use anti-collision lighting for night ops, and plan flights to respect agency policy, public safety, and privacy.
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We prioritize officer safety and OPSEC. We avoid tactics, sensitive equipment details, or investigative methods in public deliverables. When needed, we can embargo content until cleared by Command/Legal and use a no-cloud, encrypted-drive workflow.
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Yes—if policy allows. Provide sanitized clips through your approved method; we’ll integrate them with appropriate on-screen context and disclaimers. We avoid CJIS/PII exposure in public deliverables.
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Draft → internal review with PIO/Command → revisions → final sign-off → controlled release on agency-approved channels and timing.
Police & Government
Whether you’re a city department, business, or couple planning your wedding, we make it easy to go from idea to finished film.