The End-of-Year Momentum Plan: Turning December Content Into January Revenue
Why December Matters More Than You Think
Most companies slow down in December. They think everyone is distracted by the holidays, so they pause marketing until January. That’s a mistake. When others go quiet, your content has less competition. This is the best time to create attention and build your audience before the new year.
Create Once, Use It Twice
Every video or photo you make in December should work for more than one purpose. A holiday message can be recut into a January brand film. A customer story can become an ad or testimonial next quarter. When you plan your shoots with repurposing in mind, you stretch every dollar and create momentum that carries into the next year.
The Power of Evergreen Content
The smartest brands create content that stays relevant. Instead of a short holiday theme that expires after Christmas, focus on values and impact. Thank your customers, show your team, highlight the people and purpose behind what you do. That story works just as well in February as it does in December.
Why This Strategy Works
Attention is cheaper when everyone else is quiet. Views go up. Ad costs go down. Engagement is stronger. When your message hits during this window, it sets you up for better visibility and more trust when the year turns. By the time competitors start posting again, you already have the audience’s attention.
What HRZN Helps You Build
We help Alabama brands use December to stock up on high-quality content. That includes short social videos, cinematic brand reels, and photography that can fill your calendar for months. The idea is simple. Create now while the world slows down, then start January already ahead.
How to Get Started
List the stories you want to tell in 2026. Choose one shoot that captures them all. We’ll turn that day into a complete library of content for your new year. You’ll enter January with ready-to-launch videos, photos, and a plan that drives real growth.
Contact HRZN: contact@hrzncreative.com • (205) 253-7329 • www.hrzncreative.com
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